Our Strategic Go-To-Market Services

Arthtech focuses on improving the most important GTM metrics and motions to offer businesses an effective global platform for growth.

Go-To-Market Execution

Market Validation Success

Market Validation Success

Brand positioning, pricing excellence, and ICP tailoring are vital aspects of validating your market entry.

We consult you on how to become market-ready and build a strong foundation for effective revenue growth.

Account Management (Sales)

Account Management (Sales)

We don’t just generate leads, we offer end-to-end representation with a synergized approach to build quality pipelines, follow data-driven processes, and ultimately, convert deals.

You’re the product front, we’re the sales front.

Fundraising & Investor Relations

Fundraising & Investor Relations

We leverage our relationships with venture studios, VC’s, incubators, family offices, and boutique investment banks to make your case investor-ready and help you secure funding.

We typically work with start-ups raising Series A and above.

Market Validation Success

Arthtech does the heavy-lifting to ensure you are market-ready, building a strong foundation for effective revenue growth through expert consulting in brand positioning, pricing excellence, and ICP tailoring.
Brand Positioning
We help you define and communicate your unique value, ensuring your brand stands out in a crowded market, resonating deeply with your target audience.
Pricing Excellence
Our strategies optimize your pricing to balance competitiveness and profitability, aligning with market demands and consumer expectations to maximize revenue and growth.
ICP Tailoring
We refine your Ideal Customer Profile, targeting the most valuable segments with precision, driving higher engagement, conversion rates, and customer loyalty.

Account Management

We don’t just generate leads; we represent your company at prospective accounts, leveraging deep account executive experience to convert deals and drive growth.

  • Lead Generation

  • Account Representation

  • Executive Experience

  • Deal Conversion

Investor Relations & Fundraising

We leverage our partnerships with venture studios, investment banks, and VCs to help clients secure North American capital from Series A and beyond. Our extensive network and strategic guidance ensure you are well-positioned to attract and secure the necessary funding for growth.

At a Glance - B2B Tech

Understand the market breakdown for North America

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Unicorns

More than 700 private companies are valued at over $1 billion.

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SMB Spends

Small and medium businesses (SMBs) spent $185 billion on tech in 2023.

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Large Business Spends

Large enterprises spent $120 billion on software in 2022.

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Switch Rate

More than 40% of SMBs might switch providers for a better deal due to rising costs.
Our KPIs

Key Performance Areas for Go-To-Market

Arthtech focuses on improving the most important GTM metrics and motions to offer businesses an effective global platform for growth.

Some of our Case Studies

Our blog offers a wealth of knowledge and practical advice to help you.

Ready to accelerate your Go-to-Market Motion?

Whether you want to launch a new product or generate upsell/cross-sell opportunities in the existing market, our unrivalled GTM approach allows you to outsmart your competitors and raise the sales volume. Get easy access to buying decision-makers of your ideal accounts and harness our local market intelligence to crack open new sales avenues.

Frequently Asked Questions

Have Questions About Our GTM Services? We Have Answers!

What does Arthtech’s Market Validation Consulting service entail?
Arthtech’s Market Validation Consulting includes brand positioning, ICP (Ideal Customer Profile) tailoring, and price excellence strategies to ensure successful market entry into North America.
How does Arthtech tailor the ICP for my business?
Arthtech conducts comprehensive market research and analysis to identify and define your ideal customer profile, ensuring that your product or service aligns with the specific needs and preferences of the North American market.
What sets Arthtech’s Account Management apart from other lead generation services?
Unlike traditional lead generation services, Arthtech represents your company at prospective accounts, offering deep account executive experience to convert deals and drive revenue growth.
How does Arthtech ensure successful deal conversion?
Arthtech leverages experienced account executives who engage with prospective clients, understand their needs, and provide tailored solutions, resulting in higher conversion rates and successful deal closures.
How can Arthtech assist in raising capital for my business?
Arthtech has established partnerships with venture studios, investment banks, and VCs to help clients secure North American capital from Series A and beyond, providing strategic guidance and support throughout the fundraising process.
What kind of partnerships does Arthtech have for fundraising?
Arthtech collaborates with a network of venture studios, investment banks, and venture capital firms to connect clients with potential investors and funding opportunities suitable for their growth stage and industry.
Can Arthtech’s services be customized to fit my company’s specific needs?
Yes, Arthtech offers flexible and customizable service packages to align with your company’s unique requirements and goals, ensuring you receive the most relevant and impactful support.
How does Arthtech measure the success of its services?
Arthtech uses a combination of key performance indicators (KPIs), client feedback, and market impact assessments to measure the success and effectiveness of its services, continuously refining strategies to achieve optimal results.
Driving Strategic Growth Through Innovative Channels, Partnerships, and Consulting Services
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Whether you want to launch a new product or generate upsell/cross-sell opportunities in the existing market, our unrivalled GTM approach allows you to outsmart your competitors and raise the sales volume. Get easy access to buying decision-makers of your ideal accounts and harness our local market intelligence to crack open new sales avenues.